In a first-of-its-kind research study, we analyzed 15,000 press releases in 2020 across two dozen industries to better understand how they affect generating syndicated pick-up, social media engagement, and editorial coverage. The findings suggested the best days and times to distribute those releases, how broadly they should be distributed, and in what format the releases should be sent.
To make these insights more actionable, we are launching a series of industry-specific benchmark reports. The first report focuses on the healthcare and biotechnology industries.
Watch this webinar to learn:
Our presenters:
CEO, Onclusive
Dan is the CEO of Onclusive, the data science company for communications and PR. Dan has over 20 years of leadership experience in the data and analytics industry. In 2005, Dan co-founded a digital media measurement firm, Vizu, that pioneered real time brand lift measurement. Vizu was bought by Nielsen in 2012 where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally.
Senior Vice President, FleishmanHillard San Francisco
Kena Hudson has more than 20 years of healthcare communications experience, spanning media relations, public affairs and crisis work. A former broadcast journalist, Hudson specializes in working with clients to build long-term communication plans and healthcare storytelling strategies that prioritize patients. Her work has focused on fields including medical devices, diagnostics, genomics, proteomics and cardiovascular and oncology therapies.
Ms. Hudson joined FleishmanHillard in December 2019 to help shape the strategy, at a senior level, for the San Francisco healthcare practice’s work with local, national and global healthcare organizations.
VP, Product Marketing, Business Wire
Hinda Chalew runs Business Wire’s product marketing team. She has managed product marketing and marketing teams for technology and services companies. Hinda Chalew joined Business Wire from Netscout where she focused on product marketing and analyst relations.
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