PR 102: Leveling Up Your PR Game

A must-attend webinar for newer PR professionals interested in supercharging their career growth

A successful career in public relations requires a deft approach and a wide skill set. Public relations is a blend of talent and opportunity within a fast-moving world in which your company’s reputation is on the line. So much goes into every effort that today’s PR practitioners must have confidence in navigating both the expected and unexpected that come with the profession.

In this webinar, we will look at the steps newer PR professionals must take to prepare for the next stage of their career. We’re discussing everything from setting growth goals, to transitioning from team support to team lead, to managing up and networking.

Attendees will learn how to:

  • Fuel their growth goals
  • Transition from supporting the team to writing team strategies
  • Produce better content
  • Managing up, how to ask for and receive more responsibilities
  • Network, online and off

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Our panelists:

Stefan Pollack

President & CFO, The Pollack Group

Stefan Pollack is president of The Pollack Group, an integrated public relations and marketing firm with offices in Los Angeles and New York. For 30 years, he has managed clients in many sectors ranging from consumer products and professional services to technology and nonprofit. He has served as president of the Public Relations Society of America, Los Angeles Chapter and as chair of the Americas Region Board for The Worldcom Public Relations Group, a global partnership of independent public relations firms. He is currently the global marketing chair for Worldcom.

Since 2001, he has taught as an adjunct professor at USC Annenberg. He is the author of DisruptedFrom GenY to iGen: Communicating with the Next Generation and is a member of the Forbes Agency Council. In 2019, Pollack and his agency established the Noemi Pollack Scholarship at USC’s Center for Public Relations which annually awards a partial tuition scholarship to an undergraduate student pursuing a major or minor in public relations.

Ryan Whittle

Communications Manager, Kalypso

Ryan Whittle is the Communications Manager at Kalypso, a consulting firm that was recently acquired by Rockwell Automation. He leads the firm’s PR strategy and brand messaging.

Ryan has been with Kalypso for almost seven years. He started as an intern making videos, and after a change in interest, began building a communications function that now encompasses PR, messaging and internal comms.

After a stint in Los Angeles, he recently returned to his roots in Austin, Texas. He’s a big fan of the University of Texas Longhorns and the Texas Rangers.

Martin Waxman

President, Martin Waxman Communications

Martin Waxman, MCM, APR, is a digital communications strategist, leads social media workshops, and conducts AI research. He's the co-founder of two PR agencies, president of a consultancy, and a LinkedIn Learning instructor. He has worked in the industry for over 25 years.

Martin is also a member of the AIinPR Panel, one of the hosts of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto. 

Martin teaches social media and digital marketing in the McMaster-Syracuse MCM program, the Schulich School of Business, and at Seneca College. He developed a Certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies, where he teaches a course on digital reputation management. He regularly speaks at conferences and events across North America. 

Martin has a Master of Communications Management from McMaster-Syracuse Universities and was the 2019 recipient of the Institute for Public Relations Makovsky Best Master’s Thesis Award. He was also the 2020 recipient of the Canadian Public Relations Society’s Outstanding Achievement in PR Award. 

Subscribe to Martin's Digital Marketing Trends newsletter or connect Twitter, @martinwaxmanLinkedIn, or Instagram, @martinwaxman.

Dara Quackenbush

Business Development Account Manager, Business Wire

Dara Quackenbush, Business Development Account Manager, has 20+ years of experience as a PR practitioner, including six years teaching PR at Texas State University. She’s active in the Austin PRSA chapter and is a past president of Women Communicators of Austin. Dara joined Business Wire in 2018.

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