PR Experts Discuss PR

Get up-to-date PR tips from the pros

Join us for a lively webinar where PR pros talk about public relations, the agency business and more:

  • Learn how PR can help with SEO and drive traffic back to your homepage.
  • Get the inside scoop on how to have a better relationship with your PR agency with tips on the best engagement practices and preparing to work with an agency. Learn how and when to hire an agency, and what makes one agency different from another.
  • It’s all about data and measurement. Hear from the experts on ways to measure the success of your programs.

Our experts have seen the breadth and depth of companies and can help you get the most out of your PR program.

Webinar originally recorded February 26, 2020.

View the Webinar

Our panelists:

Barbara Bates

CEO, Hotwire


Barbara started her career as an on-air journalist, then transitioned into the Benjamin Group – a leader in tech communications at the time. Soon after, she joined forces with her two best friends, who had been workingwith Regis McKenna, to createEastwick the first independent, fully tech-focused agency in Silicon Valley.Her leadership of Hotwire (and formerlyEastwick) has helped create hundreds of millions of dollars in value for top technology companies by directing their messaging and positioning, as well as buildingtheirbrandprofiles including Facebook, BMC, Seagate, Dell Software, HP, Adobe and Fujitsu.

Mark Addison

Chairman of Rocket Science PR


Mark Addison is Chairman of Rocket Science PR (rocketscience.com) and Founder of X-Rocket (xrocket.io), which is a sell-side advisory firm for M&A. His companies help tech startups and mid-market firms through their growth phases and preparation for exit. The results delivered by Rocket Science PR have earned nine industry awards, been written about in Harvard Business Review, presented at Goldman Sachs technology conference, talked about on stage at TEDx and lead 5 clients to their IPOs.

Kate Krane

Executive Vice President, Brand & Digital, Edelman


Kate Krane is an Executive Vice President at Edelman PNW and leads the Brand, Digital, & Influencer Practices. Her team's portfolio of work includes Boeing, Microsoft, Viking Cruises, California Walnuts, Tourism Wyoming, Sonos, Alaska Seafood, Savers, Starbucks and PEMCO among others. Kate joined Edelman in 2017, bringing 17 years of traditional and digital agency experience to Edelman’s integrated communications team. She specializes in client services, strategic relationship management and integrated marketing programs for B2B and B2C clients across a variety of industries. 

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