Plan for more compelling storytelling
Sharing the right story at the right time with the right outlets is fundamental to the work that PR professionals are trained to do. But how do you take ownership of this function when there are so many other internal teams involved?
Media relations has changed. Companies can no longer tell their story using marketing imagery. It is time for public relations teams to create and provide the content that matters most to journalists and external audiences.
This whitepaper recaps our recent storytelling webinar in which leading in-house and agency PR professionals share their advice to own the visual process – and extend their stories to genuinely benefit audiences.
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