Learn how to get press release coverage during the holidays
The last quarter of each year coincides with the holiday shopping season that sees the most consumer spending compared to the rest of the year. Seeking media coverage and distributing your news releases during Q4 can play a critical role in your end-of-year revenue success
There are several holidays and key shopping days in October, November, and December, around the world, that motivate consumers.
Whether unveiling limited-time promotions, promoting shopping guides, highlighting the year’s accomplishments, or sharing predictions for the new year, a well-crafted press release serves as a powerful tool to engage audiences and generate buzz for your organization.
Learn tips for sharing your news during the busy last quarter of the year.
Over the years, we’ve noticed a few themes. While you don’t need to have your press release tied to any of these topics in order to share your news at the end of the year – and you certainly shouldn’t force a holiday-related theme – keep in mind these popular trends and consider how one of these might work for your organization.
Other ideas? Share holiday recipes or seasonal drinks and foods. Write a release with details about holiday travel tips, destination ideas, or promotions.
Business Wire’s experts will help you determine the optimal distribution lists to target your news. Sharing an update on your organization’s corporate giving? Our CSR Circuit may be of interest. Creating a gift guide specific to college students? Our College and Universities circuit should be part of your distribution package.
Whether by industry, geography, or special interest, we’ll make sure your seasonal news is distributed to those who will be most interested in your press release. PS: when distributing in the United States, add trade media distribution at no extra cost!
The last three months of the year, the holiday season, is the busiest shopping period, with consumers eagerly seeking gifts, discounts, and deals. It’s also a critical time to activate your marketing and PR strategies, alerting the masses to your shopping news.
Once you’ve determined the topic of your announcement, it’s time to prepare your press release. Don’t forget the basics during the holiday hustle and bustle. It’s worth it to spend some time wordsmithing your headline, considering the format of your release, adding a thoughtful quote, and selecting eye-catching multimedia.
Headline: Brevity is key. Your press release headline should convey the key message of your seasonal news and grab the reader’s attention while remaining concise and to the point.
Lead: The opening paragraph of your news release serves as a short summary of your announcement. Use easy-to-understand language, avoid technical terminology, and showcase the benefit, impact, or implications of your news for your audiences.
Multimedia: A festive photo, video, animated GIF, or infographic can help catch the eye of reporters and audiences, plus it helps show your news instead of telling it.
Formatting: Strategically placing bulleted lists, bold text, and embedded links throughout the body of your press release helps draw readers’ eyes and maintain their attention.
Quotes: When adding a quote to your press release, one sentence is usually enough and three sentences is too long; find a happy medium. Don’t over-quote your release – less is more. Humanize your quotes by using impactful language and embracing emotion. You can also use quotes to get creative – add some holiday flair through a quote!
Remember: focus on your audience and how your news benefits them. Don’t force a holiday theme if there isn’t one or if it doesn’t fit the tone of your announcement.
Distributing a press release helps generate awareness and interest for your news. To help track revenue related to any press release you share, we recommend adding relevant keywords to your announcement, creating UTM tracking links, and developing a unique landing page.
For retailers promoting Black Friday news, Small Business Saturday news, Cyber Monday news, or other holidays sales and gift ideas, offer exclusive coupon codes or promotions in your press release. Track the usage of these codes to measure the revenue generated.
Remember to share your news on your social media channels! Social media is a go-to resource for consumers to research your brand. Share your holiday news release and any press coverage to expand your reach and increase your brand awareness.
The end of the year is a busy time. Let us help lift the burden of distributing your news to the masses so you can focus on your business. Our deep experience, one-on-one guidance, and superior media targeting help you pinpoint and connect with your target audiences. We have the tools you need to effectively deliver your news, create impact, and measure your ROI.