Social Media Amplification Guide

A tactical roadmap for promoting your news and content via social.

social media amplification guide

Business Wire’s Social Media Amplification Guide provides a tactical road map on how to promote your organization’s news releases, new coverage and brand content across search and social channels. We discuss:

  • Why you must create a news amplification program
  • The importance of editorial coverage in the customer purchase journey
  • How to craft updates that tap into each platform’s user desires and aspirations
  • The best time to share content on different platforms
  • How to encourage coworkers to participate in the share process

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