A tactical roadmap for promoting your news and content via social.
Business Wire’s Social Media Amplification Guide provides a tactical road map on how to promote your organization’s news releases, new coverage and brand content across search and social channels. We discuss:
Why you must create a news amplification program
The importance of editorial coverage in the customer purchase journey
How to craft updates that tap into each platform’s user desires and aspirations
The best time to share content on different platforms
How to encourage coworkers to participate in the share process