Journalist Feedback Survey

From pitching to building relationships with PR pros, learn what journalists really want.

Find out what journalists want in Business Wire's latest Journalist Feedback Survey!

Discover what drives today’s journalists

Ever wondered what journalists want when it comes to pitches or follow-up communications? What’s the best way to build media relationships?

We connected with our network to better understand their perspectives on the industry, communication preferences, what they value about newswires, and more. 

Here are a few highlights:

  • The #1 most important feature of a newswire service is access to high-quality multimedia assets.
  • 84% of those surveyed said the best way for PR pros to build relationships with journalists is by researching the reporter, what they cover, or their publication before reaching out.
  • 36% of those surveyed said they reference news releases every day.
  • Journalists shared the best times for pitching to grab their attention.

Download the report today!

Download the Report

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