WEBINAR: News Release Benchmarks for the Technology Industry

Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release

In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage. The findings suggested the best days and times to distribute those releases, how broadly they should be distributed, and in what format the releases should be sent. 

To make these insights more actionable, we developed a series of industry-specific benchmark reports. The first focused on healthcare/biotech. This second report focuses on technology, as we've analyzed approximately 6,000 technology press releases from July to December 2020.

In this webinar you will learn:

  • The most popular days and times to issue technology news and investor relations releases
  • The most effective days and times to issue news for generating syndicates, social media engagement, and editorial coverage
  • Industry benchmarks for earned media sentiment
  • Expert recommendations and best practices for successful technology news and investor releases

Our panelists:

Sean O'Neal

President, Onclusive

Sean O’Neal is President of Onclusive, the data science company for communications. For 25 years Sean has been building marketing technology businesses and has held executive positions at Nielsen, Sony, The Daily Mail, and others. O’Neal serves on various industry committees, sits on several advisory boards, and is a frequent speaker and editorial contributor for the Cannes Lions Festival of Creativity, South by Southwest, The American Marketing Association, and others.

Brian Mossop

SVP, Director of Strategic Intelligence, Methods+Mastery

Brian is a Senior Vice President and Director of Strategic Intelligence at Methods+Mastery, and has 20 years of experience dealing with various types of data. He works across clients to offer strategic guidance for analytics and intelligence needs with recommendations rooted in data. Brian also helps to drive Methods+Mastery’s capabilities in data science and advanced methodologies.

Previously an analytics leader at FleishmanHillard and prior to that, the Head of Analytics for Text100, Brian has led global intelligence teams that enabled clients to realize the impact of their communications and marketing programs. His analysis expertise spans all aspects of digital communication: news, social media, SEO/Search, and website performance.

 

 

Our moderator:

Hinda Chalew

VP, Product Marketing, Business Wire

Hinda Chalew runs Business Wire’s marketing team. She has managed product marketing and marketing teams for technology and services companies. Hinda Chalew joined Business Wire from Netscout where she focused on product marketing and analyst relations.

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