To find out, Business Wire partnered with Onclusive to analyze, measure and explore how news releases drive earned and syndicated media, along with social media engagement. The team first analyzed cross-industry releases before drilling down into industry verticals. In this webinar, Business Wire joined two industry experts to discuss the data behind the effectiveness of news releases issued by technology companies.
Based on the data, Onclusive determined differences in technology news distribution strategies and consumption by consumers and journalists as compared to other industry news releases.
Download our whitepaper to uncover five key questions technology PR teams should ask themselves to improve the effectiveness of their releases.
Featured experts:
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SEAN O'NEAL |
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BRIAN MOSSOP |
