President and CEO, Black PR Wire; President and CEO, Sonshine Communications
Press releases have long been a cornerstone of public relations, but the way they are used and valued by journalists has evolved. Today, simply distributing a text-only press relea...
Crafting an effective press release is an essential skill for any public relations professional or communications specialist. Whether you’re unveiling a new product, announcing a p...
Why Words and the People Who Write Them Matter In life sciences marketing, every company must face the challenge of communicating complex information clearly — in a way that’s both...
