Business Wire's Tips for Writing a Press Release

This easy-to-follow infographic guides you through the process, start to finish

Understand the performance of your news.

Test, measure, and implement new strategies for future releases.  Watch these six metrics:  

  • Open rates: Who opened your release? Which outlets and platforms drove views?
  • Earned coverage: Where was coverage placed and published?
  • Overall relevant conversations: How many requests for interviews or additional information did you receive? What engagement did you see on social media?
  • Multimedia performance: What kind of engagement did your photos or videos receive? 
  • Inbound traffic: How many visitors came to your site from your release?  
  • Website reactions: If your release included links to downloads, sign ups or forms, how many new contacts did you make?
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Download: 60 Actionable PR Tips