This easy-to-follow infographic guides you through the process, start to finish
Understand the performance of your news.
Test, measure, and implement new strategies for future releases. Watch these six metrics:
Open rates:Who opened your release? Which outlets and platforms drove views?
Earned coverage:Where was coverage placed and published?
Overall relevant conversations:How many requests for interviews or additional information did you receive? What engagement did you see on social media?
Multimedia performance:What kind of engagement did your photos or videos receive?
Inbound traffic:How many visitors came to your site from your release?
Website reactions:If your release included links to downloads, sign ups or forms, how many new contacts did you make?
