Sell Your Story with Engaging Press Release Leads

How can you grab the attention of busy journalists who spend seconds reading news releases? How can you craft releases that media want to cover and readers want to read? How can you draw people into your message?

The answer: a compelling lead. 

Speaker Ann Wylie, CEO of Wylie Communications and an award-winning writing coach, will teach you how to:

  • Avoid PR 101 leads. Learn a more contemporary and effective approach to crafting compelling leads. 
  • Write PR leads that reporters want to steal and that readers will love.
  • Build a better lead. Ann shares the benefits of her fill-in-the-blanks approach.
  • Use ChatGPT. Assemble the raw material for a juicy lead with AI.

Webinar originally recorded September 14, 2023.

Related Resources

Featured Speaker

Ann Wylie

CEO, Wylie Communications

@annwylie on Twitter Follow Ann on X

Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. Ann’s popular workshops take her from Hollywood to Helsinki, helping communicators in organizations like NASA, Novartis, and Merck polish their skills and find new inspiration for their work.

Before launching her writing, training, and consulting firm, Ann was:

  • Editor of a nationally acclaimed executive magazine
  • A media-relations professional at a boutique PR firm
  • And editor of Hallmark’s employee communications channel

In all, Ann’s work has earned nearly 60 awards, including two IABC Gold Quills. Ann is the author of a dozen learning tools, including RevUpReadership.com, a toolbox for writers.

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