WEBINAR: Visual Storytelling, Using Images to Tell Your Brand Story

17 November 2020 at 1pm GMT

Visual Storytelling, Using Images to Tell Your Brand Story

We live in a visual world, but not all visuals are equal. Now is the time for PR and communication teams to take ownership of the visual story. Earlier this year, Business Wire held a webinar in the U.S. on this topic.

On 17 November 2020we will revisit the topic with a European perspective. Join our discussion about using visuals to tell an engaging story that speaks to reporters and consumers alike. 

In this webinar you will learn: 

  • The role of visuals in corporate storytelling
  • Why PR should own the visual storytelling process
  • Understanding the authentic visual story that reporters need, and consumers want

Our panelists:

Alona Stein

Vice President, ReBlonde

With nearly 10 years of experience in tech, communication, and Public Relations, Alona is leading the seasoned team at boutique PR firm ReBlonde, headquartered at the heart of startup nation.  

Alona's vast experience and knowledge drives ReBlonde's innovative and smart communication approach, and she has won a number of awards for successful tech PR campaigns in the areas of mobile, healthtech, and consumer products.   

Through message development, sharp storytelling, and compelling content ReBlonde publicizes brands, builds thought leaders and propels clients toward their business goals. 

Alona holds B.Sc in Biology and Psychology, and will soon graduate Tel Aviv University's MBA Program. 

Misha Talheth-Fell

Senior Account Director, Porter Novelli

Misha was recently listed on the 2020 PR Week 30 under 30 list and, throughout his 7 years at Porter Novelli, has consulted for a number of leading healthcare organisations and pharmaceutical companies in the field of communications. His experience in this sector includes campaigns for disease awareness, crisis management, product launches and media relations.

Embracing the value of striking imagery and visual storytelling in much of his work, Misha led a series of disease awareness campaigns for Merck between 2015-2018 that were shortlisted for six industry awards.

Our moderator:

Scott Jamieson

Head of Customer Success, Business Wire

Register Today

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