Five insights about using visual content to tell brand stories
Public relations teams are corporate storytellers.
It’s true. PR teams have long crafted the messaging that tells corporate stories best. Yet, until recently, they’ve relied on other communications and marketing teams to develop and create the visual assets required for news releases. As visuals become a more intrinsic part of storytelling, there is a strong argument for PR teams to become involved much earlier in the creation of visual assets used to tell the story.
In Visual Storytelling: The New Best Practice for PR, top agency and corporate PR digital marketing specialists share their insights about using visual content to tell brand stories and how PR people can take the lead.
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