We live in a visual world, but not all visuals are equal. Now is the time for PR and communication teams to take ownership of the visual story. Learn from agency and corporate PR executives how to tell an engaging visual story that speaks to reporters and consumers alike.
In this webinar you will learn:
Senior Vice President of Influencer Marketing, Kaplow Communications
Samara Finn Holland, Senior Vice President of Influencer Marketing at Kaplow Communications, is an integrated communications professional with over a decade of experience working with influencers. Samara develops integrated engagement strategies for clients looking to drive action and behavior change through compelling content and digital storytelling. Her expertise spans across all consumer categories including beauty, lifestyle, food, health and wellness.
Digital Marketing Manager, Velodyne Lidar, Inc.
SVP Creative and Content Production, Edelman
Starla has nearly 20 years’ experience developing, managing and producing creative projects. At Edelman she leads the Seattle and Portland area Creative and Content Production Teams, which work across integrated accounts in technology, retail, consumer branding and social good. She first cut her production teeth in the early days of reality television and then moved into commercial production and eventually grew to run full agency creative teams. She has built and established integrated creative production practices from large firms such as Wunderman Thompson to small boutiques agencies working with brands like Volkswagen, Samsung, Levi’s, Microsoft, Savers, AT&T, PEMCO and others. A devoted mom, Starla is raising a blossoming artist, her daughter Sav, and the next generation’s great computer prodigy, her son Zander.
Director of Product Marketing, Business Wire
Serena Ehrlich is Business Wire's Director of Product Marketing. With more than 20 years in the newswire industry, Ehrlich is a well-known speaker on the topic of PR, social media, visual marketing and more. Based out of Los Angeles, you can find her on Twitter at @serena.