Mastering Investor Relations Communications

Business Wire and Q4 Present: Navigating New IR Trends and Tactics

Our expert panel shares the latest trends, strategies, and skills needed to enhance your IR communications and effectively engage your target audiences.

  • Artificial Intelligence in Investor Relations: Explore how to leverage generative AI for IR communications. Hear about the evolution of issuer communications, enhancing storytelling with AI, and sentiment analysis techniques.
  • Multimedia and Financial Communications: Learn how infographics revolutionize earnings communications by transitioning from traditional fact sheets to engaging visuals.  
  • The Role of Analytics: Discover how companies use data to understand performance and shareholder behavior and inform communication strategies.  

Related Resources

Our Panelists

Kimberly Esterkin

Vice President, Investor Relations, ASGN Incorporated

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Kimberly is Vice President, Investor Relations at ASGN Incorporated (NYSE: ASGN), a leading provider of IT solutions and services to the commercial and government end markets. Kimberly is responsible for ASGN’s IR platform as well as leads corporate communications for the parent company and the ESG Study. Kimberly has over 17 years of experience in investor relations, finance, and corporate communications across industry sectors.  

Matthew Policastro

Head of Sales, Business Wire

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Matthew is a seasoned sales executive with a proven track record of consistently surpassing sales and business development targets. Joining Business Wire in 2003, he assumed the role of Head of Sales in 2022. As a Senior Account Executive, Matthew achieved remarkable growth, expanding his territory by over 400% within three years. His leadership style is characterized by a consultative approach and a commitment to proactive relationship building.  

Whitney Kukulka

Managing Director, The Blueshirt Group

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Whitney joined Blueshirt in 2014, bringing both investment banking and institutional investor advisory experience. Whitney has worked with companies across various industries in both pre-IPO Advisory and public company investor relations capacities. Before joining the firm, Whitney worked in the investment banking group at Sandler O’Neill & Partners where she focused on business valuation for IPOs, M&A, and capital raises for financial institutions.  

Darrell Heaps

Founder and CEO, Q4

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Darrell is a visionary leader in cloud-based investor relations solutions and has been at the forefront of innovation in the industry. Together with the global Q4 team, Darrell is focused on redefining investor relations by delivering data, insights, and smart workflows that empower IR teams to focus on their strategic priorities.  

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