The first paragraph of your press release can make or break your story’s chance of getting coverage. As the gateway to your announcement, learning to summarize your most newsworthy information clearly and concisely is important. Going the extra mile to make sure your lead stands out from the rest is vital.
Learn from expert Ann Wylie, writing coach and CEO of Wylie Communications, how to avoid stale news release openings and master the art of writing compelling leads.
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Ann Wylie |
