Demographic Targeting

An easier way to reach your markets

Business Wire's ethnic media circuits provide guaranteed online placement and media visibility of your news releases on the influential platforms that reach key communities.

Our demographic distribution aims to bring your important news to the people it impacts the most – in a highly targeted, efficient and timely manner.

LatinoWire

Business Wire's LatinoWire circuits provide unparalleled reach for your press releases and multimedia to more than 1,200 Hispanic media. Your news is issued in Spanish and English and is anchored by our partnership with impreMedia, the leading Hispanic news and information company in the US.

African-American Circuit

Business Wire offers access to the top African-American news media for your press releases through our affiliation with Black PR Wire. With a proprietary database of more than 1,000 Black-owned publications, media and journalists in the US, your news reaches key reporters, writers and influential grassroots, social and civic community leaders.

Asian-American Circuit

Reach the diverse audiences of one of the fastest-growing demographics in America with Business Wire's Asian-American Circuit. Target your press releases to media nationwide in any or all five of these specific communities: Chinese, Japanese, Filipino, Korean and Vietnamese.

Native-American Circuit

Reach the key media and organizations covering Native American issues with Business Wire's Native American circuit. Your press releases are delivered to more than 200 newspapers, television and radio stations, online media and organizations across the country.

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