Business Wire believes in the power of relationships when it comes to building your brand. For more than 60 years, we have relentlessly focused on establishing trusted relationships with reporters, media outlets, analysts, business leaders, and consumers with our highly relevant, actionable news content.
To build your own relationships with journalists, Business Wire recommends Muck Rack’s Media Database and Public Relations Management (PRM).
Comprehensive and intuitive, Muck Rack allows you to easily search for journalists, learn their preferences, and find the connection between your news and your target interests.
Using cutting-edge technology to update in real time, Muck Rack’s opt-in global media database is extensive and accurate. The user-friendly interface and collaborative tools make organizing all parts of the media relations process easy – from pre-press release research to media list building to post-program reporting.
In honor of Hispanic/Latinx Heritage Month (September 15 - October 15), Business Wire and their LatinoWire media partner Impremedia, are hosting a panel discussion on The Latinx Me...
Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is sh...
Joint press releases are a valuable tool for boosting product and brand awareness. A joint release not only informs the media, investors, businesses, and consumers about products, ...
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