Find, connect and build your own media relationships
Business Wire believes in the power of relationships when it comes to building your brand. For more than 60 years, we have relentlessly focused on establishing trusted relationships with reporters, media outlets, analysts, business leaders, and consumers with our highly relevant, actionable news content.
To build your own relationships with journalists, Business Wire recommends Muck Rack’s Media Database and Public Relations Management (PRM).
Comprehensive and intuitive, Muck Rack allows you to easily search for journalists, learn their preferences, and find the connection between your news and your target interests.
Using cutting-edge technology to update in real time, Muck Rack’s opt-in global media database is extensive and accurate. The user-friendly interface and collaborative tools make organizing all parts of the media relations process easy – from pre-press release research to media list building to post-program reporting.
From print publications to television, radio, and blogs, Muck Rack indexes and organizes the entire media landscape so you can narrow results down to the reporters, editors, publishers, contributors, columnists, and freelancers who matter to you.
Each journalist profile on Muck Rack has all of the intel you need to build a targeted media list and send personalized pitches. Check out journalists' articles, beats, preferences for how someone likes to be pitched, latest Tweets, and contact information like email, phone, and social media accounts.
Search, monitor, and measure the impact of the media coverage you care about — be it your brand, competitors, products, spokespeople, phrases, or keywords — from anywhere.
Search for any combination of keywords and topics to instantly build a report of articles over time, including top outlets and journalists, and more.
Choose from dozens of customizable widgets to analyze, benchmark, and compare coverage. Muck Rack Dashboards are interactive, accessible from anywhere, and updated in real time.
Get the latest public relations, investor relations, marketing and media tips on the Business Wire Blog.
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Business Wire’s experience, one-on-one guidance, and superior media targeting help you reach your audiences and generate results.