Press release metrics to help you pinpoint success
Preparing your press releases takes time, thought and effort. Not only do press releases share your latest news, they also generate brand awareness and help you grow your audience. It’s important to know if that work is paying off.
With Business Wire NewsTrak Reports you receive information beyond the standard “mentions report.” A data-rich set of press release metrics, NewsTrak shows you how your audience engages with your story.
NewsTrak includes earned and social media monitoring analysis, along with syndicated news coverage. Key results of your news release are prominently displayed and embedded directly within your report. The report’s layout is designed to highlight the most important press release metrics such as volume, sentiment and location.
Track press release activity, whether it’s within two hours, two months or two years. View release traffic sources – views by subscribers, media and location.
See a list of websites hosting your press release and each site’s unique visitors per month (UVPM), which you can sort alphabetically or by UVPM.
Receive analysis of your news across earned, syndicated and social channels so you can measure its impact.
Gain insights into total multimedia views and downloads.
View a complete count of actions readers took as they interacted with your news, from link clicks
to social shares.
Track the history of your press releases and compare different press release reports to gain visibility
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