Log In Sign Up

    Press Release Analytics

    The press release performance metrics you need in a user-friendly format

    Measure the Effectiveness of Your Press Releases

    Preparing your press releases takes time, thought, and effort. Not only do press releases share your latest news, but they also generate brand awareness and help grow your audience. It’s important to evaluate and understand the results of your effort and impact to your brand.

    NewsTrak’s intuitive interface delivers key performance metrics at a glance, with more details a click away. User-friendly and customizable, key metrics can be viewed in both visual and table formats, providing options for how to review your results.

    You also have the ability to:

    • Organize NewsTrak KPIs to suit your preferences
    • Download performance data for further press release analysis
    • Compare metrics across multiple press releases to identify trends and patterns
    • Customize the timeframe for the data you’d like to review

    Gain valuable insights about your news and make informed decisions for your PR communications with NewsTrak.
    Downloadable PDF titled "Understand the Results of Your News"

    Download: Business Wire NewsTrak Reports

    NewsTrak Report Features:
    Modern Visual Insights
    Modern Visual Insights

    Access a customizable, modern interface with the insights you need to measure the impact of your news.

    Audience views
    Audience Views

    Track viewership activity for the first 24 hours, 7 days, 30 days, or for the lifetime of your press release. Plus, view release traffic by source, location, and language.

    User Engagement
    User Engagement

    View a complete count of actions your readers took as they interacted with your news, including link clicks and social shares.

    Syndication & Reach
    Syndication and Reach

    See a list of websites hosting your press release and each site’s unique visitors per month (UVPM), which can be sorted alphabetically or by UVPM.

    Multimedia Measurement
    Multimedia Measurement

    Multimedia helps boost your release's performance. Gain quick insight into total views of your photos, videos, and other visual content for every press release you issue. 

    report-history-1
    Report History

    Track the history of your press releases and compare different press release reports to gain insights on long-term performance.

    Additional Resources

    Learn More

    Learn More

    Fill in your information below and we will reach out to you.

    Related Services

    Get Our Latest Updates

    Get the latest public relations, investor relations, marketing and media tips on the Business Wire Blog.
    Understanding Earned Media Success in Press Releases: Factors & Amplification Strategies

    Understanding Earned Media Success in Press Releases: Factors & Amplification Strategies

    Earned media coverage is a coveted outcome for any public relations (PR) effort. The exposure your content gains through channels you don’t own or pay for, such as news outlets, bl...

    Read More
    7 Tips for Drafting Technology Press Releases

    7 Tips for Drafting Technology Press Releases

    Wondering how to draft a technology press release and make it – and your tech innovations – stand out in a crowded market? How can you effectively capture the attention of develope...

    Read More
    Why Journalists Value Visual Content and How to Leverage It

    Why Journalists Value Visual Content and How to Leverage It

    Press releases have long been a cornerstone of public relations, but the way they are used and valued by journalists has evolved. Today, simply distributing a text-only press relea...

    Read More
    News
    Services
    Resources
    Business Wire

    Business Wire’s experience, one-on-one guidance, and superior media targeting help you reach your audiences and generate results.

    © Business Wire, Inc.