The Latinx Media Landscape in 2023

What is important to Latinx media and news consumers in 2023? What are best practices for engaging with this segment and reaching Latinx audiences?

In honor of Latinx/Hispanic Heritage Month, Business Wire and Impremedia was pleased to bring together a group of media experts and professionals from around the nation to answer these questions and share insights on:

  • The history of Latinx media in the United States
  • The current state of Latinx media
  • Predictions for the future
  • Tips for connecting with Latinx media and other best practices
  • Details about Latinx media and news consumers in 2023

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Featured Speakers:

MODERATOR: Jessica Retis, PhD

Professor, Director, Fellow, University of Arizona

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Jessica Retis is Professor and Director of the School of Journalism, Director of the Bilingual Journalism M.A., and CUES Distinguished Fellow at the University of Arizona. Jessica has two decades of journalism experience in Peru, Mexico, and Spain and has worked as a college educator for more than three decades in the United States, Spain, and Mexico. She has extensively published research findings in her areas of expertise: Latino/a/x/s and the news media in North America, Europe, and Asia; bilingual journalism education; journalism education; Latin American diasporas and transnational communities.

Armando Varela

Executive Editor, La Opinión

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Currently serving as Executive Editor for La Opinión in Los Angeles, Armando Varela’s commitment to news spans more than two decades, initially in his native Colombia and later on in the US. As a contributor, reporter, columnist, manager, and editor of major publications and news services, he has devoted his career to keeping audiences informed with accuracy and high journalistic standards. A resident of Southern California for more than 10 years now, his experience serves underrepresented minorities in search of a voice and a better future in this country.

Carmen Villavicencio

Executive Editor, El Diario

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Carmen Villavicencio is the current Executive Editor of El Diario NY, the oldest Spanish-language daily newspaper in the United States. Under her tenure, El Diario has received several awards from the National Association of Hispanic Publications. Prior to becoming Executive Editor, Carmen served as Managing Editor, coordinating news coverage with editors, reporters, and correspondents. Carmen has also worked for notable Hispanic publications such as Hora Hispana, Noticias del Mundo, Hoy, and El Universo (Ecuador). Carmen lives in Jamaica, Queens, with her two sons.

Jillian Báez

Associate Professor, Hunter College, City University of New York

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Jillian Báez is an associate professor in the Africana, Puerto Rican, and Latino Studies Department at Hunter College, City University of New York (CUNY). She is also an affiliated faculty member at the CUNY Mexican Studies Institute and on the doctoral faculty in Women’s and Gender Studies at the CUNY Graduate Center. Her research expertise lies in Latina/o/x media and popular culture. Her book, In Search of Belonging: Latinas, Media and Citizenship, was awarded the Bonnie Ritter Award from the National Communication Association.

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