The State of Black Media 2023 Webinar | Business Wire

When it comes to reaching and activating Black audiences, Black-owned publications take the lead. Blending breaking news, personal impact stories, and historical context, Black audience-focused media outlets publish up to six times more coverage than mainstream media on major issues such as racism, healthcare, and public policy.

Business Wire and Black PR Wire brought together media leaders to review the state of Black media. This expert panel discusses:

Changes in publishing and news consumption
Common and popular content topics
Best practices to build relationships with Black media
Turning Black History Month PR outreach into a year-long program

Webinar originally recorded February 23, 2023.

Cheryl Thompson-Morton

Black Media Initiative Director, Center for Community Media/CCM Craig Newmark Graduate School of Journalism at CUNY

Dr. Frances Draper

CEO, Afro-American Newspapers

Traci Cloyd, Moderator

South Florida PBS

Rahman Johnson

Professor of Journalism and Communications, Edward Waters University; National Anchor, iHeartMedia

Bernadette Morris

President & CEO, Black PR Wire; President & CEO, Sonshine Communications