WEBINAR

The Role of Visual Content for Journalists and PR Professionals

Visual Storytelling in Journalism and Public Relations

Public relations is only one component of a robust marketing communications strategy. In addition to press releases, it's essential to share your news through various channels, including advertising, content syndication, email, and social media. Using multiple avenues ensures your content has a broader reach and makes a greater impact.

Visual content is a key tactic in communication strategies. Multimedia serves an important role for comms pros and journalists.

Integrating multimedia elements such as videos, infographics, and interactive media content can capture audience attention more effectively than text alone. Visual assets allow for storytelling that resonates on an emotional level, driving higher engagement and conversion rates.

  • Business Wire often sees multimedia press releases shared by clients outperform text-only releases in both release views and link clicks.
  • Business Wire’s multimedia Interactive Media releases engage audiences 30-50% more than traditional text-only releases.

For journalists, multimedia enriches news stories by providing visual and audio context that complements written content, making complex information more accessible and compelling. Multimedia helps tell stories more dynamically, cater to diverse audience preferences, and improve overall understanding.

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Our Panelists

Peter Banda

Assistant News Director, US News Gathering, The Associated Press

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Peter Solomon Banda is an Assistant News Director within the world's most respected news organization, a role that follows a dynamic decades-long career in the field as a video journalist, text reporter, and ad hoc photographer. He has wide ranging experience in breaking news coverage in text, photo, and video and currently manages an all-formats team of journalists in four states. Banda most recently led a video team that produced some of the most iconic images of the devastating impact of COVID-19 in New York City as well as managed the on-the-ground team covering the assassination attempt on GOP presidential candidate Donald J. Trump.

MODERATOR: Jerry Touslee

Head of Marketing, Business Wire

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Jerry brings over 30 years of delivering brand marketing success through identity, development, and campaign solutions to his role at Business Wire. Jerry’s creative solutions to brand challenges have helped companies in industries ranging from high tech to healthcare, oil and gas to food and beverage, consulting to consumer services. He has guided teams and created strong brand solutions for companies such as Microsoft, Shell Oil, Starbucks, Boeing, AT&T, Nissan, The Home Depot, and many other noteworthy brands. A former copywriter, his passion lies in bringing out the true essence of a brand and building highly effective language and storytelling frameworks that drive high demand and fuel growth. 

When he’s not brainstorming or shaping ideas with his team, you can find him at home in Colorado, maybe hiking and fly fishing somewhere in the wilderness of the Rockies.

Anthony Brito

Senior Director, Content Services, The Associated Press

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Anthony Brito is a business development professional with over two decades of experience in multimedia content creation and licensing, distribution, and publicity solutions. Currently serving as senior director of content services at The Associated Press, he leads a team dedicated to forging strong relationships with brands and media firms, helping them maximize AP’s extensive content creation and distribution capabilities.

Before his journey with the AP, Brito gained experience in sales, account management, and leadership roles at Automatic Data Processing (ADP), Reuters, Bates USA, and the US Navy.

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