Most releases are simply skimmed or the headline alone is read, which is why crafting a strong headline that conveys the gist of your message—and invites one to read on—is such an important part of a PR professional’s job.
Business Wire invited writing coach and CEO of Wylie Communications, Ann Wylie, to share her tips for punching up news release headlines and formatting techniques to turn skimming readers into message adopters.
Thousands of news releases are written and distributed every day, competing for the attention of both journalists and their readers. The practical steps in this guide will help you create a news release that truly drives results.
Our experienced writing coach:
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ANN WYLIE |
