Business Wire believes in the power of relationships when it comes to building your brand. For more than 60 years, we have relentlessly focused on establishing trusted relationships with reporters, media outlets, analysts, business leaders, and consumers with our highly relevant, actionable news content.
To build your own relationships with journalists, Business Wire recommends Muck Rack’s Media Database and Public Relations Management (PRM).
Comprehensive and intuitive, Muck Rack allows you to easily search for journalists, learn their preferences, and find the connection between your news and your target interests.
Using cutting-edge technology to update in real time, Muck Rack’s opt-in global media database is extensive and accurate. The user-friendly interface and collaborative tools make organizing all parts of the media relations process easy – from pre-press release research to media list building to post-program reporting.
Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. It begins with thoroughly analyzing your target audience, market trends,...
What is Public Policy? Public policy impacts various aspects of everyday life, influencing the rules, regulations, and standards that govern society. Transportation, healthcare, ed...
In our webinar hosted with Black PR Wire, AI in the Black Community, a panel of experts discussed the role of artificial intelligence within several industries. Among the topics th...
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