Outreach starts before doors open at the event .
Think of your pre-show work as creating buzz, while the event itself is where media, customers, and prospects are waiting to see what they’ve heard about before the show.
Here are a few ways to identify show reporters to pitch:
- Use a show-provided media list: If a list is provided, take the time to research who might be the best match for your news.
- Search past coverage: Find reporters covering the show and your industry by searching the prior year’s coverage.
- Use a media database like Muck Rack: Search by reporter, beat, publication, job function, keyword, and more to discover what reporters are sharing on social media, the most recent articles they’ve written, and their most up-to-date contact information.
