Develop key messaging for your next event.
As you plan your publicity and marketing campaigns for your next trade show or event, consider the key messages you want to share about your organization. These should be newsworthy and catch a reporter’s attention.
Research story angles the trade show’s own PR team might be pitching. The show may have an angle that is compatible with your own.
Keep these tips in mind:
- Focus on what makes your industry tick and the problem you solve.
- Connect the dots from your news to your target audience.
- Be succinct and complete.
- Include your booth number in your headline or subhead.
- Tell the full story in the first paragraph.
- Format your release with bullets, bold, and underlines.
- Add visuals to increase news reach and story adoption.
- Include contact information.
