Planning your organization’s participation at an upcoming trade show or event?
We’ve created a marketing and publicity timeline to help you have a successful show and maximize media attention leading up to and surrounding the event.
Before the show:
12-9 months: Pick your shows and define your goals
9-6 months: Plan your marketing programming
3 months: Start scheduling meetings
2 months: Issue a media advisory announcing your participation
6 weeks: Pull together your supporting content
4 weeks: Send out preview press releases
3 weeks: Start pitching reporters for times to meet
1-2 weeks: Issue pre-show news
During the show:
Issue your big show news
Launch marketing and social support
Meet with reporters
After the show:
Distribute a summary press release with show accomplishments
