Test, measure, and implement new strategies for future releases. Watch these six metrics:
Open rates: Who opened your release? Which outlets and platforms drove views?
Earned coverage: Where was coverage placed and published?
Overall relevant conversations: How many requests for interviews or additional information did you receive? What engagement did you see on social media?
Multimedia performance: What kind of engagement did your photos or videos receive?
Inbound traffic: How many visitors came to your site from your release?
Website reactions: If your release included links to downloads, sign ups or forms, how many new contacts did you make?
