Increasing Visibility in International Markets

Reach reporters and increase coverage in international markets.

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Building your brand outside your home market is not easy. 

Follow these steps to increase your brand and news awareness, internationally.   

  • Partner with a known news entity to maximize the reach of your news.
  • Pay attention to cultural norms and language choice to understand formality and politeness, as these are key components of international audience brand building .
  • Localize your news to the markets you want to reach. 
  • Take the time to reach local markets and demonstrates your commitment to relationship building. 
  • When distributing a press release internationally use transcreations - not translation - that speak directly to local audiences.
  • Use culturally appropriate imagery to overcome language-barriers.
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