Optimize Video for Your Release

Tips for visual imagery in your press release.

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Create videos reporters want.

What kind of videos are useful to journalists? Best practices for press release videos:

  • Include reader-focused captions.   
  • Create compelling video soundbites. 
  • Remember that in video, lighting and sound quality matter.  
  • Customize your videos to speak natively to the audience you are pitching.  
  • Provide B-roll so editors can shape their own story. 
  • Avoid videos featuring stock footage and overlay text. 
Celebrating 60 Years with 60 Tips

Download: Celebrating 60 Years With 60 Tips