Media Relations Tips to Maximize Impact

When is the best time to reach a reporter?

Reporters are busy. Time is limited. Follow these basic rules to successfully engage with reporters and maximize your impact:   

• Tuesdays are the most popular day to distribute press releases. 
• 8-10 AM is the best time to pitch local TV stations.
• Send news releases and pitches off-hour – 8:07 AM instead of 8:00 AM. 
• Time your pitch to match the local media you want to reach. 
• Never distribute a pitch to a mass list of reporters. 
• Get each reporter and media outlet name right. 
• Know what the reporter covers and their audience.
• Know the voice of the media outlet you are pitching.
• Support targeted pitching efforts with broad access provided by a newswire such as Business Wire.