Choosing How to Best Reach Your Target Audience

Tips for defining and reaching your audience

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Who does your news impact?

Here are some tips for how to reach your target audience and the ideal reporters to deliver your news: 

  • Research is key to understanding who cares about your news and how to reach them.
  • Define your desired results and work backwards to identify the audiences needed to reach your goal.
  • The more precise your communications, the bigger your impact on your reader. 
  • Don’t rely on email. Work with a newswire that journalists are familiar with and trust.
  • Consider a mix of global news, local media outlets, industry trades, and online services to reach your audience.
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Celebrating 60 Years with 60 Tips

Download: Celebrating 60 Years With 60 Tips