Optimize Images for Your Release

Create images reporters want.

What kind of images are useful to journalists? Keep these best practices for press release photos in mind:

• Match your visual approach to your audience and their platforms of choice. 
• High resolution images increase the chance of media usage. 
• Wearing solid black or white skews lighting. 
• Pay attention to usage rights for stock photos and other created imagery. 
• Incorporate your logo in the background. Focus on telling your customer story, not your corporate story.