Optimize Images for Your Release

Tips for visual imagery in your press release.

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Create images reporters want.

What kind of images are useful to journalists? Keep these best practices for press release photos in mind:

  • Match your visual approach to your audience and their platforms of choice. 
  • High resolution images increase the chance of media usage. 
  • Wearing solid black or white skews lighting. 
  • Pay attention to usage rights for stock photos and other created imagery. 
  • Incorporate your logo in the background. Focus on telling your customer story, not your corporate story.   
Celebrating 60 Years with 60 Tips

Download: Celebrating 60 Years With 60 Tips