Increasing Visibility in International Markets

Reach reporters and increase coverage in international markets

Building your brand outside your home market is not easy. 

Follow these steps to increase your brand and news awareness, internationally.   

  • Partner with a known news entity to maximize the reach of your news.
  • Pay attention to cultural norms and language choice to understand formality and politeness, as these are key components of international audience brand building .
  • Localize your news to the markets you want to reach. 
  • Take the time to reach local markets and demonstrates your commitment to relationship building. 
  • When distributing a press release internationally use transcreations - not translation - that speak directly to local audiences.
  • Use culturally appropriate imagery to overcome language-barriers.
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