Optimize Images for Your Release

Tips for visual imagery in your press release

Create images reporters want.

What kind of images are useful to journalists? Keep these best practices for press release photos in mind:

  • Match your visual approach to your audience and their platforms of choice. 
  • High resolution images increase the chance of media usage. 
  • Wearing solid black or white skews lighting. 
  • Pay attention to usage rights for stock photos and other created imagery. 
  • Incorporate your logo in the background. Focus on telling your customer story, not your corporate story.   


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