Optimize Video for Your Release

Create videos reporters want.

What kind of videos are useful to journalists? Best practices for press release videos:

• Include reader-focused captions.   
• Create compelling video soundbites. 
• Remember that in video, lighting and sound quality matter.  
• Customize your videos to speak natively to the audience you are pitching.  
• Provide B-roll so editors can shape their own story. 
• Avoid videos featuring stock footage and overlay text.