Optimize Video for Your Release

Tips for visual imagery in your press release

Create videos reporters want.

What kind of videos are useful to journalists? Best practices for press release videos:

  • Include reader-focused captions.   
  • Create compelling video soundbites. 
  • Remember that in video, lighting and sound quality matter.  
  • Customize your videos to speak natively to the audience you are pitching.  
  • Provide B-roll so editors can shape their own story. 
  • Avoid videos featuring stock footage and overlay text. 

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