Choosing How to Best Reach Your Target Audience

Tips for defining and reaching your audience

Who does your news impact?

Here are some tips for how to reach your target audience and the ideal reporters to deliver your news: 

  • Research is key to understanding who cares about your news and how to reach them.
  • Define your desired results and work backwards to identify the audiences needed to reach your goal.
  • The more precise your communications, the bigger your impact on your reader. 
  • Don’t rely on email. Work with a newswire that journalists are familiar with and trust.
  • Consider a mix of global news, local media outlets, industry trades, and online services to reach your audience.
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