Recognizing the Value of Multimedia

Use multimedia to optimize your press release and increase coverage

Multimedia is vital.

Multimedia is vital when it comes to successful news distribution and media relations. Reporters require it and consumers love it. Consider this:

  • Adding media to press releases increases reach and open rates.
  • Visuals are global. The entire world speaks the language of visuals.
  • Imagery tells your story at a glance and helps simplify complex stories. 
  • Visuals  expand your audience, appealing to more than text-only release readers. 

Banner image highlighting Business Wire's partnership with the Associated Press to build custom multimedia content

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