Tips and best practices to maximize the reach, visibility and impact of your press release and media relations efforts
Every press release you distribute with Business Wire has multiple benefits, extending your reach and maximizing your results.
When you partner with Business Wire to share your news, you gain access to a number of advantages that go beyond the dissemination of your news.
Adding these five elements to your press release will help you reach reporters, better connect with your audience and boost the reach of your news.
Write a multimedia press release that reporters love and will increase open rates, coverage, reader engagement and social shares of your news.
Write a media relations editorial pitch email that reporters will open and increases coverage of your press release.
Identify target audiences and write a relevant press release or media relations pitch journalists care about.
Use multimedia to optimize your press release and increase coverage.
What kind of images are useful to journalists? Tips to create images that reporters use.
What kind of videos are useful to journalists? Tips to create videos that reporters use.
Press release formats increase readability and can increase media coverage and consumer interest .
When is the best time to send out a Business Wire press release and when is the best time to pitch a reporter?
Increase media coverage in diverse multicultural markets with Business Wire including Black, Latinx and other audiences.
Reach reporters and increase coverage in international markets.
Commercial newswires like Business Wire distribute rich-media press releases that reporters read, trust, and write about.
Learn how to track the results of your press release. News releases generate important, actionable measurement data.
When is the best time to send out a Business Wire press release and when is the best time to pitch a reporter?
Why do companies use Business Wire to promote trade show and event participation?
Our timeline provides tips for having a successful show and maximizing media attention.
Tips for writing a trade show or event press release that is newsworthy and will catch a reporter’s attention.
Increase your brand’s visibility and maximize your event publicity campaign for your next trade show or event with these tips.
Identify your target audience with pre-show media relations.
Speak with a Business Wire representative for product, service, and pricing information. Set up an account and share your news.
Business Wire’s experience, one-on-one guidance, and superior media targeting help you reach your audiences and generate results.
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