Build Authenticity in Multicultural Markets

How do you communicate with a diverse audience?

When it comes to pitching to diverse audiences, authenticity drives brand trust.

Follow these six tips to create authentic communications: 

  • Pay attention to cultural norms and language choices to understand formality and politeness.  
  • Modify your messaging accordingly to fit the language nuances of your target audiences. 
  • Take a step back and consider how your news will appear to a multicultural audience. 
  • Build trust within target audiences to help your message be amplified through word of mouth and social media.

And when it comes to connecting with reporters, remember:  

  • Sharing previous work and being willing to speak over the phone will help build credibility. Extend your gratitude for their consideration and your contact information. 
  • Stay in touch year-round for ongoing communication. 
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Download: Business Wire’s 60 Tips