When it comes to pitching to diverse audiences, authenticity drives brand trust.
Follow these six tips to create authentic communications:
Pay attention to cultural norms and language choices to understand formality and politeness.
Modify your messaging accordingly to fit the language nuances of your target audiences.
Take a step back and consider how your news will appear to a multicultural audience.
Build trust within target audiences to help your message be amplified through word of mouth and social media.
And when it comes to connecting with reporters, remember:
Sharing previous work and being willing to speak over the phone will help build credibility. Extend your gratitude for their consideration and your contact information.
Stay in touch year-round for ongoing communication.
