How to Write a Media Pitch

Tips to increase your coverage

Write a media pitch reporters will open.

Securing editorial coverage is not easy.  Follow these tips to increase your coverage:

  • Writing a media pitch takes hours, not minutes.
  • Highly relevant news gets coverage.
  • To increase the possibility of media coverage, connect the dots between your news and your reporter’s audience.
  • Be concise but thorough.
  • Give reporters instant access to relevant quotes, interesting data, and usable multimedia by including a link to your published press release within your pitch.
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Download: Business Wire’s 60 Tips