Identifying Your Press Release’s Target Audience

Why is it important to identify a target audience for your press release?

Understanding your target audience adds relevancy.

Identifying who and understanding what your intended audience cares about adds relevancy to your press release. The more relevant your release is to end audiences, the easier it is for reporters to cover your news and for readers to act upon it:

  • Understand what makes your industry tick and focus on your impact. 
  • Be timely and flexible when launching news. Before you send out your next press release, do an internet and social media search to see what other news might be impacting your audience and be ready to move your launch date if the timing isn’t right. 
  • Speak the language of your audience, including regional dialects and language preference.
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