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Word of Mouth in the Social Media Age: EDEKA

Learn about today's electronic word of mouth through a case study featuring EDEKA, one of the largest supermarket chains in Germany

What is the Role of Traditional Media in the Age of Social Media

Social media is showing communicators that traditional media remains a great tool for reaching audiences.

The Press Release: Vital and Valuable in the Digital World

Daniella DelaOsa, from The Zimmerman Agency, explains the benefits of a modern press release as a tool for the online media landscape.

Editorial Coverage Drives Trust…It’s Time to Increase Your PR Budgets

Survey after survey continues to show that editorial coverage builds trusted relationships between organizations and their key audiences.